Personalize AI refers to the use of artificial intelligence (AI) technologies such as machine learning, deep learning, and natural language processing to create curated and personalized experiences for users of a given product or service. The goal of Personalize AI is to provide a better customer experience and satisfaction, which in turn increases engagement, customer satisfaction, and conversion rates. Personalize AI can be used in various industries, including retail, healthcare, and e-commerce, to increase engagement, improve customer loyalty, increase sales, and better understand customers. Some examples of Personalize AI include personalized recommendations, personalized messaging, and AI-driven personalization of marketing messages, content, products, and services. Personalize AI can be deployed in direct channels, including mobile apps and email, and can drive more than 25% revenue growth. However, one of the big challenges of using AI for hyper-personalization is the cost and complexity of setting up AI-based personalization systems. To streamline and scale personalization efforts, companies need to switch from a manual personalization strategy to one powered by AI.
