Facial biometrics is a technology that aims to help people’s identification processes, and can be used in various business segments, bringing convenience and security.

Any demand that requires identity authentication can be done through face recognition, whether in bank branches, hospitals, airports, product deliveries or in the internal routines of companies. If you want to know more about how this technology works and are applied, continue reading this article!

How does facial biometrics work?

When we talk about what facial biometrics is, the first thing that automatically comes to mind is curiosity, as we are intrigued by how it works.

Through a camera, the system locates the face presented. In the pre-processing step, or feature normalization, the data is stripped down to a single format, i.e. standardized resolution, zoom, and brightness level.

After that, the facial reader extracts data from the images, reading the most relevant information, ignoring “noise”. This is an interesting detail, because, in this encoding, the face can be read even with changes, such as a new haircut, beard or different makeup.

Benefits brought by facial biometrics

Facial recognition, previously seen as a very distant innovation, is now a reality that can bring many benefits and facilities in everyday life, both in personal life and in business.

As we have already mentioned in other content, this technology has the ability to change life in society. What, then, are the main advantages observed in the use of facial biometrics?

1. Reduction of theft and fraud: any company that has databases is at risk of information theft and intrusions into its system. Financial institutions are the most frequent targets through identity fraud. With facial identification , document validation is guaranteed, avoiding losses;

2. High precision: one of the secrets of this success is the high precision of facial biometrics, since the recognition is done in three dimensions and even with the use of infrared cameras. That way, your company will be safe against an attacker who wants to kidnap your data, for example;

3. Easy integration with other systems: if you already have some software in your company, such as an ERP, the recognition systems work perfectly with these solutions, adding an extra layer of protection, with simplified configuration. There are cost savings, as different programs and maintenance are not required,

4. Access control: with facial biometrics, you don’t need to rely on a specialized security team or waste time monitoring cameras, as this process is automated. With this technology, only authorized employees are allowed access to equipment, computers and files. Environments such as meeting rooms, training centers, safes, and laboratories, for example, will also be protected.

Where is facial biometrics applied?

So far, we have mentioned some of the advantages offered by facial biometrics, and how it facilitates processes, especially those related to security — which must be guaranteed in any type of organization.

Public safety also benefits from the facial recognition system . From a database that has a large volume of data, criminals can be located, as well as people wanted by the courts, such as someone who owes alimony, for example.

1. In payment methods

In retail, facial recognition is changing the way people buy and pay for products. With the so-called pick and go , establishments allow the consumer to choose the desired products and take them home, without the need to face a queue or even carry money in his pocket.

The customer’s face does not need to be scanned, as the cameras inside the point of sale take care of biometrics. Upon leaving the store, readers identify the chosen products and the amount is charged automatically, directly from the bank account.

2. In human resource management

Within companies, facial biometrics improves HR management and makes life easier for employees. With the Meu RH application , the professional clocks in without any mystery, and it can be accessed from any mobile device, whether via Smartphone or tablet.

The app offers the options to the clock by reading QR Code, static and dynamic facial recognition, identifying movements and geolocation of the user. All data collected by the platform is sent to the manager, who has more precise control, essential for business strategies.