Do you know what big data is? This process concerns the storage, analysis and interpretation of massive amounts of data, in a set of techniques that can bring new insights to companies.
In the age of information and digital transformation, it is essential to know the applications of technology to seek positive results in business. If you are interested in this subject and want to know more about it, continue reading the article we have prepared!
What is big data?
When we think about what big data is and what it is for , the concept emerges as a technology capable of handling a large amount of data, storing, organizing and processing it.
This enables a broader and more agile analysis of relevant information, ranging from purchase orders and customer reviews to monitoring internal processes, for example.
Through big data, it is possible to know exactly what can be improved and what types of strategies can be put into practice, in addition to improving productivity, reducing operating costs, monitoring consumer habits and discovering new trends.
The different types of data
Data structuring and analysis are strong allies in business. You must be wondering which ones and if there is more than one type. The answer is yes, and we talk about them below.
1. Social data: social data refers to individuals and helps design patterns of behavior through search engines or comments on social networks, for example;
2. Enterprise data: business data is generated by organizations and is present in all internal processes, from the financial and operational sector to HR, being essential for performance evaluations and discovery of bottlenecks,
3. Personal data: approaching the concept of the Internet of Things ( IoT ), data from objects and devices connected to the Internet follow the same pattern and are generated by cars, appliances, computers, cell phones, televisions, etc. In this way, it is possible to feed machine learning to adapt to human usability and facilitate the automation of tasks, allowing a company’s employees to direct their focus to activities that generate greater added value.
Dealing with these different types of data allows you to have a broad view of the business, the public and the market, but attention is needed. With so much information at different levels of importance, it is essential to have an ERP management system to ensure integrity and security.
How to apply big data in your company?
Business intelligence is directly related to big data, using data analysis to help managers make the best possible decisions. Based on the 5Vs (volume, variety, speed, veracity and value), analyzes require efficient and professional tools capable of reading the information presented.
The data analysis process is responsible for classifying them and creating different scenarios and hypotheses, in measures that can anticipate problems and identify customer pain before the market. Getting ahead of the competition is, therefore, a competitive differentiator.
Over time, the way of managing and controlling the business becomes more optimized. Thanks to previous analyses, it is possible to consider the company’s performance history to guarantee the best results. Among the professionals who should be included in the data analysis process, we can mention:
1. Administrator: is the person who guarantees the functioning of the infrastructure, systems and technologies, having knowledge of operating systems, hardware, software and other tools related to data analysis;
2. Developer: creates the data collection, treatment and storage processes, developing them, responsible for identifying which types of information make the most sense for the activity of each organization,
3. Data scientist: is aware of the company’s internal and external demands, knows its objectives and is an essential part of its planning, has full access to data and has a statistical basis.
